We were thrilled to participate in the Path to Purchase Expo to introduce our new products to brands and retailers. It was also a great experience for the team to learn more about how retailers are adapting to changing consumer shopping behaviors.
Our teams worked collaboratively to flawlessly get us there. Creative, Digital, Sales and Engineering worked cross-functionally to figure out the best way to demo our new products.
The two day event was extremely productive, both showcasing our products at the booth and attending industry-leader speaker sessions. We even had a celebrity sighting – Rainn Wilson stopped by our booth to check out the Freeosk!
After a busy week, the team came together for a Donut Debrief to share learnings:
- Client Takeaways
- A handful of prospective clients said: “I’ve always wanted to work with you but I don’t have samples…” Great news – we have new Freeosk experience products that solve for that challenge!
- Others offered: “We are excited to learn how to plug your data into our customer journey.”
- Internal Takeaways
- Creative and Sales came together to prioritize our next client marketing piece related to myths about Freeosk
- We identified a new term: We create magnetic moments in the path to purchase experience. Consumers are drawn to Freeosk. And that relationship has value to both consumers and brands.
We are excited to take this momentum into 2020!