Freeosk shines at ad:tech
Last week, Freeosk made its first-ever appearance at ad:tech, an annual conference in NYC that brings together “forward-thinking brands, agencies, media owners, technology providers and investors.” In addition to our booth space, attendees were treated to an energetic presentation by President Matt Eichorn.
Titled “The Evolution of FREE: How to Turn a Time-Tested Tactic into a Data-Driven Platform for Brand Discovery,” Matt offered his audience a glimpse at how Freeosk has innovated free sample marketing and shared some surprising facts too.
Creative Director Jim Gelder attended other speaking sessions, including the opening keynote: ” Re-Inventing to Remain Relevant” given by Rishad Tobaccowala, Chief Strategist of Publicis Group. “He gave an amazingly inspiring talk, focused on how we can, as people and companies, continue to re-invent ourselves in these transformative times. Great talk that got my brain all excited and thinking about some new ideas.”
Creative Coordinator Katie Johnston-Smith rocked her brand ambassador role and had this to say:
“Working the booth at ad:tech was really fun! We talked to a lot of people who were very excited to try the Freeosk and learn more about it. My favorite interaction was with a group of women who were first drawn to the Freeosk because it was dispensing cat treats, and they have cats. I gave them the spiel about our “data driven marketing platform” and they were intrigued. They returned later with friends who sampled from the Freeosk as well. ”
