The Orange to the Core Book Club just wrapped up our latest book – Contagious by Jonah Berger. This highly engaging book focused on the science of how products and ideas have become popular.
The central framework of the book outlines the STEPPS framework: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
The Book Club had really great conversation about ways STEPPS can apply to Freeosk. Using STEPPS in brainstorming sessions and new idea generation can add great value!
Learn more about the book by watching this video.
The next book the book club will read will be Predictably Irrational by Dan Ariely. This book
focuses on our decision making patterns and the ways we can make better decisions.
We will order books for everyone that would like to participate. Please let Megan know if you would like an eBook or Hard Copy of the book. The first meeting will be on 11/17 to pick up a copy of the book and discuss the reading schedule.
If you can’t make it to the meeting, but still want to take part in the Book Club, just let Megan know.